The Loop: A Valassis Blog

Current Issue

Consumers have more products and media channels available than ever, and advertisers have more data. But closing the gap between the two is trickier than ever. In this edition of The Loop, learn why marketers must learn to embrace the evolving consumer journey by determining who their consumers are, what their consumers want and need right now, and how their consumers want to engage with their brand.


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Check here for past entries from Valassis' The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.