The Loop: A Valassis Blog

Current Issue

In an environment of multi-channel savings vehicles, it may seem odd that shoppers still turn to coupons. Cindy Carleton, Manager, Brand Strategy & Creative Services at Valassis believes that we shouldn’t be that surprised. In the latest edition of The Loop, Cindy explores the importance of familiarity consumers have with coupons.


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Check here for past entries from Valassis’ The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.