The Loop: A Valassis Blog

Current Issue

In an environment of multi-channel savings vehicles, it may seem odd that shoppers still turn to coupons. Cindy Carleton, Manager, Brand Strategy & Creative Services at Valassis believes that we shouldn’t be that surprised. In the latest edition of The Loop, Cindy explores the importance of familiarity consumers have with coupons.


Check here for past entries from Valassis’ The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.