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Getting Started With Coupons

Benefits of Using Coupons

Couponing has repeatedly been proven to offer inherent benefits for manufacturers. Here are just a few of them:

  • Provide a direct purchase incentive to consumers
  • Attract new buyers
  • Reward loyal brand users
  • Encourage repeat purchases (build brand loyalty)
  • Facilitate cross-product trial
  • Build retailer relationships (gain shelf space)
  • Gain additional advertising exposure
  • Contribute to a positive brand image

Benefits of Using a Coupon Redemption Agent

Your company has made a large investment in its paper and paperless coupon promotions. At any given time, you may have large sums of money and coupons that are moving between you and hundreds of your retailer trading partners. With so much at stake, it's important to have a redemption agent you can trust to provide you with the controls, advice and transparency that will minimize losses and reduce risk, so your company can accomplish the most with its promotional dollars.

Even if you don't use a redemption agent, retailers will still need to know where your coupons are to be billed for reimbursement. So, be sure to follow the basic steps for successfully issuing a coupon for the first time.

Why Do Business With NCH

For nearly 60 years, leading consumer packaged goods companies have trusted NCH to help them protect their coupon investments with high quality, superior integrity and advanced technological solutions for the settlement and analysis of their cents-off coupon transactions. With our keen focus on coupon audit, settlement and analysis services, we can help you control risk and eliminate waste in both paper and digital coupon redemption.

Whether you are currently working with another redemption agent or handling your own coupons, we can assist you in transitioning your current redemption address to NCH. We've had years of experience and numerous satisfied customers who have smoothly converted to start benefiting from NCH's value differences.