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Market-Level Data and Analysis of Redemption Drivers

NCH publishes various facts and reports about coupon trends to provide a market-level understanding of the activities driving coupon redemption volume and the importance of safeguarding the coupon funds that are motivating the sale of branded consumer products for retailers and manufacturers. Expanded data and analysis are available for NCH clients by logging into the client-exclusive NCH Resource Center portal.

Coupon Trends Infographics

2018 Mid-Year Coupon Facts at a Glance

2K18 Coupon Intelligence Report

2017 Year-End Coupon Facts at a Glance

Coupon IQ Infographics

Instant On-Pack Coupons: Media With Small Distribution Yielding Large Redemption 

How “Buy 1” and “Buy 2” Coupons Affect Redemption

How the Number of Coupons on an FSI Page Impacts Redemption

How FSI Page Size Affects Redemption

How Universal Coupons Impact Redemption